The FMCG Marketing Daily — June 19, 2026

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The FMCG Marketing Daily — June 19, 2026

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The FMCG Marketing Daily — June 19, 2026 The essential daily briefing for brand managers and marketers in consumer goods. In today's episode: • Nestlé is using KitKat — its highest-profile confectionery brand — to make a very public bet that regenerative sourcing can become a consumer-facing brand claim, not just a sustainability footnote. • Diageo's CEO Dave Lewis is reportedly pushing for significant cost and headcount reductions, a move that will directly reshape how the world's largest spirits company allocates marketing budgets and manages its brand portfolio. • Belvoir Farm — a well-established premium soft drinks brand — is launching an entirely separate functional drinks brand, signalling that even heritage FMCG players now believe the functional beverage opportunity is too distinct to absorb into an existing brand architecture. Fun fact: Heinz once ran a UK campaign in the 1980s where they deliberately left the word 'Beanz' misspelled on their cans — and consumer testing showed the intentional error actually increased brand recall by over 50% compared to the correctly spelled version. The misspelling became so iconic that Heinz has legally defended 'Beanz' as a brand asset ever since. Hosted by Marco and Klara.

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