"It’s Not AI Slop, It’s Human Slop": Why Your B2B Content is Failing

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"It’s Not AI Slop, It’s Human Slop": Why Your B2B Content is Failing

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In this special episode of the Monkey Business Talk Show live from the SaaStanak conference, we sit down with Ognjen Boskovic (co-founder of Raven and {Art}ificial) to discuss the shifting landscape of B2B marketing. We dive deep into the "AI slop" vs. "human slop" debate, exploring why the quality of the final product matters more than the tools used to create it. From landing major clients like ClickUp with bold AI-generated pitches to the importance of "taste" over technical skills, this conversation is a masterclass in modern brand storytelling. --- Monkey Business Talk Show is a fun discussion on all things GTM, sales, marketing, branding, and growth. Designed for your Friday afternoon break. -- This episode was filmed at SaaStanak 2026, in Šibenik, Croatia - where SaaS meets sea and sand. More about it here https://saastanak.com/ We cover: 1. The Evolution of AI in B2B Content. A look at the nuance between text-based AI and the new frontier of AI-generated video. 2. Hot Take. Why the industry is pouring money into AI while some audiences are walking away—and why it’s "human slop," not AI, that’s the real problem. 3. Signal. A discussion on the essential nature of generative AI in video ad creation and how the "marketing pie" is growing. 4. Rapid Fire Questions. A quick-hitting segment where we choose between speed vs. craft, volume vs. taste, and the future of founder-led brands. 🎧 Listen on Spotify: https://open.spotify.com/show/033xaCw... 🎧 Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast... 🎧 Listen on Amazon Music: TBA Connect with Maja on: LinkedIn: https://www.linkedin.com/in/zmajapbaines/ X: https://x.com/lazarevic_p?s=11Instagram: https://www.instagram.com/majaperovicbaines_mbm Connect with Vladan on: LinkedIn: / vlahttps://www.linkedin.com/in/vladanx/ Or sleeping at his desk at 2am, running https://dramaticseo.com/ Connect with Ognjen on: LinkedIn: / ognjenboskovichttps://www.linkedin.com/in/ognjenboskovic/

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