Healthcare isn’t broken because of cost. It’s broken because of experience.

Kobby Amoah, CEO of River Health, breaks down why the system fails patients and what happens when you rebuild it around simplicity, access, and real-world behavior.

This isn’t theory. It’s a different model already working across restaurants, retail, and hourly workforces.

Instead of insurance cards, River Health uses a payment system that works like a credit card. Instead of waiting weeks for appointments, they start with virtual primary care. Instead of confusing bills, they remove them entirely for everyday care.

We get into what most healthcare products get wrong, why employers are rethinking benefits, and how better experience actually changes behavior.

If you care about GTM, product design, or building for real users, this one’s worth your time.

Key topics:
• Why healthcare and insurance should be separated
• The UX mistakes most healthcare companies still make
• How virtual care becomes the default, not the backup
• Why simplicity drives higher utilization
• The ROI model: retention, missed shifts, and real data
• What healthcare could look like in 5 years

Guest: Kobby Amoah — CEO, River Health
Hosts: Michael Beck, Chad Horn

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