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In this week's episode of The 40+ Life, Katy chats with blogger, podcaster, author, and content creator Alison Perry.

Many listeners will know Alison from Not Another Mummy Blog and the chart-topping Not Another Mummy Podcast, where she's spent over a decade sharing the realities of motherhood, identity, and modern life. But in recent years, Alison has become a powerful voice for women rediscovering their confidence, style, and sense of self in midlife.

Together, Katy and Alison reflect on the early days of mummy blogging, building online communities before Instagram took over, and how sharing honest stories helped thousands of women feel less alone during motherhood. Alison also opens up about her fertility journey, the heartbreak of secondary infertility, undergoing IVF, and the incredible surprise that led to the birth of her twin daughters.

The conversation explores the challenges many women face in their late 30s and 40s—balancing motherhood, self-worth, and identity—and how Alison found her way back to herself through fashion, colour, creativity, and a commitment to putting her own happiness back on the agenda.

They also discuss social media pressures, confidence, comparison, style ruts, why "fake it till you make it" sometimes works, and the powerful moment when you stop worrying about what other people think and start embracing who you are.

Find out more about Alison -

On Instagram

https://www.instagram.com/iamalisonperry/

Not Another Mummy Blog

https://notanothermummyblog.com/

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