Welcome back to The Boat Princess Podcast—where we dive into the stories shaping the marine industry, one conversation at a time.

Today’s episode comes to you from a somewhat luxurious and beautifully soundproofed location… the back of a Bentley Flying Spur at the Southampton Boat Show (thank you Bentley Motors). And joining me in the passenger seat is someone who has become a leading voice in marine marketing and communications—Kate O’Sullivan, founder of ADPR.

With a background in PR and a deep understanding of the marine space, Kate has built ADPR into one of the most respected communications agencies in the industry, working with some of the biggest names in boating. Known for her strategic thinking and no-nonsense approach, she’s passionate about helping brands tell better stories and connect more meaningfully with their audiences.

Kate’s journey from employee to employer is one that many aspire to but few truly understand, and in this episode she shares what that transition really looks like behind the scenes. We talk candidly about leadership styles, building a team, and the mindset shift required to step into ownership.

We also zoom out to the bigger picture—what the boating industry could be doing better when it comes to promoting itself, attracting new audiences, and staying relevant in a rapidly changing world.

And of course, Kate breaks down ADPR’s ACE system—her strategic framework that’s helping marine brands communicate more effectively and grow with purpose.

It’s insightful, honest, and set against the unmistakable quiet luxury of a Bentley —so settle in and enjoy the ride.

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