In episode two of A Brief Coffee With…, Cathy White sits down with Jane Wakefield, former BBC tech journalist and now freelance writer and podcaster, to explore what’s shaping today’s tech media landscape.

From the relentless pace of AI to the rise of sophisticated online scams, Jane shares what’s capturing her attention—and why human storytelling still matters more than ever. She also reflects on her shift from newsroom journalism to podcasting, and what founders and comms teams need to know to stand out.

Key moments 00:00 – Meet Jane Wakefield (former BBC, freelance journalist & podcaster) 01:10 – What’s on Jane’s radar: AI and scam stories 02:30 – From BBC to freelance: career journey and shift in focus 04:30 – Podcasting vs writing: how her work has evolved 06:00 – What makes a great podcast guest 07:30 – Why human stories and anecdotes cut through 10:30 – How founders can find and tell their story 13:00 – The role of vulnerability and relatability in storytelling 15:00 – What makes a strong media pitch 16:30 – Why simple, searchable emails work best 18:00 – Quick fire: pitching, press releases & timing 20:00 – What PRs should stop doing 21:30 – Advice for founders speaking to journalists 23:00 – How to contact Jane

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