What I wish I knew before my branding photos copertina

What I wish I knew before my branding photos

What I wish I knew before my branding photos

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Feeling stuck or unsure about investing in branding photos? You’re not alone. This episode unpacks my raw journey—from beginner struggles with iPhone shots to stepping into professional branding portraits—and the lessons I wish I’d known from day one.If you're contemplating your own photoshoot, listen close—because this could be the game-changer you need to elevate your brand and connect authentically with your audience. In this episode:The importance of branding photos for your online presence and brand recognitionMy personal journey: from iPhone snaps on my porch to professional photoshootsHow to plan your branding photo session step-by-step—location, wardrobe, props, and shot listWhy personality and authenticity shine through in your photos and attract clientsPractical tips for sourcing a photographer—finding someone aligned with your style and vibeThe critical role of lighting, editing styles, and location in achieving cohesive imagesCreative prop ideas tailored for virtual therapists and private practice ownersWhen to refresh your branding photos and how to assess if it’s time to updateBudget-friendly options: DIY tips and how to make the most of limited resourcesThe power of Pinterest boards for communicating your vision to your photographerResources & Links:Pinterest — Create your inspiration board for your shootMentaya — Benefits checker for private practicePrivate Practice Launch Kit — Get started with your practice branding and setupHQ Marketing Community — Ongoing support and marketing tools for private practicesConnect with Alicia:InstagramFacebookTimestamps:00:00 - Why branding photos are a vital investment for your private practice00:45 - My personal journey from iPhone images to professional branding shoots01:15 - Normalizing that you don’t need to start with perfect photos02:07 - The value of professional photos and when to invest in a photographer03:04 - How to make the most of your initial DIY branding photos03:32 - Lessons learned from my professional session and what I wish I knew earlier04:49 - Why having a folder of photos elevates your marketing game05:40 - The importance of photos that spark emotion and connection07:01 - Choosing a photographer: match your environment and vibe07:28 - Tips for finding someone with a personality and style that makes you comfortable08:22 - Consider their editing style and how it aligns with your brand09:14 - Location logistics: studio, office, or outdoor options10:14 - Wardrobe planning: outfits, colors, and brand alignment12:41 - Creating a Pinterest shot list for your photographer14:02 - Preparing for your shoot: hair, makeup, and props14:57 - The critical role of props—going beyond generic items15:24 - Unique props ideas for virtual therapists—office decorations, favorite mugs, books, and more16:18 - The importance of bringing accessories that resonate with your practice and personality17:15 - Budget-friendly tips: take your own photos or work with someone you love18:07 - Communicating your needs to your photographer—be specific and clear19:04 - How many photos are enough? Setting your minimum goals and use cases19:32 - When to refresh your branding photos—every 1-2 years or after big changes20:38 - Recognizing shifts in your look or practice that warrant new images21:05 - Additional offerings to support your practice growth and branding22:11 - Red flags in therapist profiles: Snapchat filters and unprofessional photos23:25 - The power of authentic personality showcased in professional photos24:12 - Modality overreach and transparency about fees—what clients truly value25:13 - Wrap-up: Resources for launching or growing your private practice26:04 - Stay connected and take your branding to the next levelRemember, your photos are your handshake—make them authentic, intentional, and a perfect reflection of YOU. Now go confidently plan your branding journey!
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