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How many good leads are slipping through the cracks in your trade business because of a weak sales process?

In Episode 495 of The Site Shed, Matt Jones sits down with Ben Wright to unpack why so many trade businesses waste perfectly viable leads through a weak sales process.

From slow response times and poor follow-up to inconsistent quotes and missed opportunities on site, this episode digs into the practical gaps that quietly kill conversions and how you can correct them.

Key chapters
00:00 - Introduction
00:44 - Welcome Guest Ben Wright
03:12 - Building Trust through Content
08:22 - First Impressions and Presentation
11:30 - Analyzing the Sales Process
14:41 - The Sales Success Framework
18:52 - Lifetime Value and ROI
25:24 - Avoiding Fat Cat Syndrome
32:05 - Scaling Beyond Referrals
34:14 - Allocating Budget for Marketing
38:32 - Small Changes, Large Impact
42:55 - Optimizing the Customer Journey
46:42 - Training Teams for Upselling
53:21 - Embracing Change and AI
01:00:08 - The Importance of Coaching

📲 Watch On YouTube! https://youtu.be/wOPk8k22eJI

Links mentioned in this episode:
Stronger Sales Teams: https://www.strongersalesteams.com

Connect With Ben Wright:
Website: https://www.strongersalesteams.com
Instagram: https://www.instagram.com/strongersalesteams
Facebook: https://www.facebook.com/profile.php?id=100092201545034
Linkedin: https://www.linkedin.com/in/coachbenwright/
Podcast: https://open.spotify.com/show/0503Mx6cuIKdgW9qaUvmSf?si=c2918891d2ec4cb0

CONNECT WITH THE TRADIE WEB GUYS!
Website: https://www.tradiewebguys.com.au/
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Instagram: https://www.instagram.com/tradiewebguys/
LinkedIn: https://au.linkedin.com/company/tradie-web-guys
Matt’s LinkedIn: https://www.linkedin.com/in/iamthemattj/

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