JB Glossinger on Reducing Cognitive Load, Saying No, and Building Systems for Consistent High Performance Jason Wright interviews performance coach and MorningCoach founder JB Glossinger about building systems to reduce cognitive load and decision fatigue for entrepreneurs facing information overload. JB shares how early academic struggles pushed him to create a productivity framework rooted in the “six things” prioritization method, later expanded into a mission-vision-values cascade down to goals, projects, and tasks. He emphasizes simplifying, using data for business decisions, and prioritizing lifestyle choices, including learning to say “no,” even to a potential $100M corporate deal, to protect his desired life. They discuss identity vs. material status, investing in non-traditional education and coaching, morning perspective and rituals, consistency through small habits that become autonomous, selective tool use (system before tools), community support, and shutting work down in the evening to preserve peace and performance. 00:00 Welcome and Setup 01:08 JB Origin Story 02:51 Entrepreneur Overload 04:47 Sacred Six Framework 07:07 Mission Vision Values 09:08 Power of No 10:12 Data vs Lifestyle 13:32 Lifestyle Filters 17:05 Perspective and Identity 23:01 Consistency and Rituals 25:29 Mission Vision Daily 28:35 Gamification and Tools 30:18 Systems Before Tools 31:25 Steal Less Adapt More 32:53 Waking With Purpose 33:58 Cognitive Load Reset 37:53 Distraction Deep Work 40:31 Day in the Life 47:21 Software Built Around Process 53:51 Community Dopamine Wins 55:35 Success Is Peace 01:01:04 Where To Find JB 01:02:38 Final Wrap And Outro