Resilience, Pricing, and Strategy with Michelle Griffith copertina

Resilience, Pricing, and Strategy with Michelle Griffith

Resilience, Pricing, and Strategy with Michelle Griffith

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 Today, Noah and John sit down with luxury powerhouse Michelle Griffith of Douglas Elliman to unpack what’s really happening in the Manhattan market—and what it takes to thrive in it. With over $1.5B in career sales, Michelle breaks down why the word of the moment is resilient, pointing to rising contract activity, increased negotiability, and tight inventory in family-focused neighborhoods. She dives into strategic pricing, the art of over-communication, and why 2025 became a “second broker” market. Beyond tactics, Michelle shares powerful lessons on mindset, resilience, outsourcing for scale, and balancing a high-octane career with motherhood. This one’s about playing the long game, evolving your brand, and never waiting for perfect. Top Tips from the tip top! =============== ✅ Michelle's Page at Douglas Elliman https://www.elliman.com/agent/michelle-griffith/1029349 ✅ Connect with Michelle on LinkedIn: https://www.linkedin.com/in/michelle-griffith-8a8330/ ✅ Follow Michelle on Instagram: https://www.instagram.com/michellegriffithnyc/ =============== ✅ Stay Connected With Us: 👉 Noah's LinkedIn: https://www.linkedin.com/in/noah-rosenblatt-b9b17815 👉 John's LinkedIn https://www.linkedin.com/in/john-walkup2/ 👉 Website: https://www.urbandigs.com 👉 Instagram: https://www.instagram.com/urbandigs_nyc 👉 X: https://x.com/UrbanDigs 📧 Contact: hello@urbandigs.com =============== ⏱️ Key Timestamps 00:45 – The NYC Market is “Resilient” 02:15 – Time vs. price—how urgency determines whether to test high or price aggressively. 03:40 – The Power of Over-Communication 05:30 – Handling Aspirational Sellers 06:45 – The “Second Broker” Advantage 07:50 – A True Broker’s Market: Bridging the gap between stubborn sellers and cautious buyers. 08:30 – PR as a Game Changer 09:30 – Mindset --> Real Estate as a Marathon, Not a Sprint. 10:45 – Tough Lesson Into Brand Evolution. 12:00 – Controlling the Narrative with Content 14:10 – Strengths, Weaknesses & Outsourcing 16:00 – Efficiency & Elevation 18:15 – Working Mom Reality 20:15 – Community & Mentorship 22:20 – Advice to New Agents =============== 📊 We get contracts signed in under 60 days. Call us! More and more top NYC agents are trusting UrbanDigs Advisor for confident pricing decisions—powered by appraiser comps, unique insights, and real-time data (not lagging averages). If you know, you know! 🚀 We've already priced nearly $800M in NYC listings, with some price adjustments exceeding $1M! 3 Reasons: 1) You'll look like an amazing fiduciary by bringing in outside experts! 2) You'll get hours and hours of your life back to grow your business 3) Realistic expectations = faster close ➡️ Check it out at UrbanDigs.co 📈 Try the UrbanDigs Platform – FREE Access live market data, charts and insights to stay ahead in the NYC real estate game. 🗽 Dive into Manhattan & Brooklyn stats anytime ➡️ urbandigs.com 🔴 Tune in to Macro Monday – LIVE Every Monday at 11AM on YouTube! Get weekly updates on credit, equity, and NYC real estate trends—straight from the experts. 🎥 Subscribe & join us live: @UrbanDigsNYC 🎙️ Want more Manhattan & Brooklyn real estate insights? Catch past episodes of Talking Manhattan at ➡️ talkingmanhattan.com =============== #manhattanrealestate #nycrealestate #nycrentals #manhattanapartments #nyccondos #newyorkhousing #rentalmarketnyc #luxuryapartmentsnyc manhattanliving #realestatepodcast #FinancialDistrictNYC #midtownmanhattan #ppereastsidenyc #realestatetips #NYCHousingTrends #manhattanInvesting #NYCLuxuryRentals
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