Duncan D. Bruce on The Art of Radical Innovation: Why AI Will Never Replace the Creative Question
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Duncan D. Bruce on The Art of Radical Innovation: Why AI Will Never Replace the Creative Question
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In this episode of the Secret Expert Podcast, we sit down with Duncan D. Bruce, the Founder and Chief Creative Officer of The Brand Conspiracy. With over 25 years of experience advising global, iconic brands, Duncan shares his secrets for unlocking teams and re-inspiring businesses to reconnect with their original heartbeat.
We dive deep into the concept of the "Brand Dream," why logical left-brain thinking often stifles true innovation, and how to harness right brain intuition to see around corners. Duncan also explains the philosophy behind his book, The Dream Cafe, drawing inspiration from the 1890s Parisian avant-garde to mix disciplines and spark radical ideas. Plus, we discuss the elephant in the room: why AI is an amazing tool for the "grunt work," but will never replace the initial human creative question.
🔗 Connect with Duncan D. Bruce:
Website: thebrandconspiracy.com
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#DuncanDBruce #TheBrandConspiracy #BrandStrategy #RadicalInnovation #TheDreamCafe #CreativeThinking #MarketingStrategy #Disruption #AIandCreativity #Podcast