Strategic Communication in Change Management Driving Awareness to Adoption
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Strategic Communication in Change Management Driving Awareness to Adoption
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In this episode, we explore strategic communication in change management, focusing on how to drive awareness to adoption. Communication goes beyond just announcing changes; it’s about reinforcing awareness and sustaining momentum. There are two key types: general communication, which updates the entire organization on objectives, milestones, and progress through mass emails, town halls, and videos, and targeted communication, which focuses on specific changes impacting certain user groups. Managed by Change Agents, this communication is more precise and becomes crucial in later stages like testing and pre-go-live. Together, these layers ensure the right message reaches the right people at the right time, driving successful adoption and reducing uncertainty.