Growing Organic, Building a Brand, and Taking on the Frozen Aisle
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Growing Organic, Building a Brand, and Taking on the Frozen Aisle
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In this episode of Tater Talk, Mike DeLong sits down with Zach and Colton Troyer, fourth-generation potato farmers and co-founders of Folkland Foods, to unpack what it really looks like to bet the farm—literally—on organic agriculture and vertical integration.
The Troyer brothers share how a family legacy rooted in potato farming and food manufacturing evolved into a bold new venture: building a clean-label, organic frozen French fry brand from the ground up in an industry dominated by global giants. From transitioning hundreds of acres to organic production, to launching a retail brand, to building and operating their own manufacturing facility, this conversation digs into the grit, risk, and long-term thinking required to pull it off.
Mike, Zach, and Colton dig into:
This is a candid, behind-the-scenes look at entrepreneurship, agriculture, and manufacturing—told by founders who are living it every day. If you’re interested in food, farming, brand-building, or what it takes to build something meaningful from the ground up, this episode delivers.