In this episode of the Business Spotlight Podcast, host Kay Cote sits down with Jen Birn, founder and owner of Birn Communications, to explore her 13+ year journey from longtime journalist to successful boutique PR and marketing consultant. Jen shares how she built a referral-only business without traditional scaling, why relationships and reputation matter more than algorithms, and how she navigates today’s ever-changing media landscape shaped by influencer marketing, affiliate models, and pay-to-play coverage. The conversation dives into solopreneur bandwidth, imposter syndrome, client selection rooted in values, and why saying no to the wrong opportunities creates space for the right ones. This episode is a must-listen for entrepreneurs, consultants, and creative business owners looking to build a sustainable, relationship-driven business while staying true to their passion and principles.

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