The Self-Image Blueprint: Mastering Maxwell Maltz's Psycho-Cybernetics copertina

The Self-Image Blueprint: Mastering Maxwell Maltz's Psycho-Cybernetics

The Self-Image Blueprint: Mastering Maxwell Maltz's Psycho-Cybernetics

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Executive Summary

This podcast episode from CoachingToResults explores Maxwell Maltz's 1960 classic Psycho-Cybernetics. It explains how Maltz, a plastic surgeon, discovered that physical corrections often failed to improve a patient's confidence because their internal 'Self-Image' remained unchanged. The discussion details the mind's function as a 'servo-mechanism'—an automatic goal-seeking system—and reveals how the brain's inability to distinguish between imagination and reality can be used to reprogram success.


Key Takeaways

  • The Self-Image is an internal mental blueprint that governs your external reality and actions.
  • A person's subconscious acts as a servo-mechanism, automatically working to achieve the goals set by their self-image.
  • Physical changes, like plastic surgery, do not guarantee psychological changes if the internal blueprint is not updated.
  • The human brain cannot distinguish between a vividly imagined experience and a real one, which is key to mental practice.
  • Success is achieved by setting the correct targets for your internal guidance system rather than relying solely on willpower.


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