71. What Yoga Teacher Sponsorships Really Look Like
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I once sat next to the drummer from Loverboy on a plane, and we realized our lives were almost identical-city to city, same performance, different crowd, trying to find a salad somewhere. Except he was an actual rock star, and I was coming back from teaching yoga at an REI store in Minneapolis.
In this episode, I'm sharing what sponsorships and brand ambassador deals actually look like from the inside. I'll walk you through my journey from cold-pitching Athleta in 2008 to a multi-year, five-figure deal with prAna that sent me touring REI and MEC stores across North America.
You'll hear about the wonderful moments—meeting colleagues' parents, visiting cities I never would have seen otherwise, even writing most of my book Racing Wisely during airport downtime. But I'm also honest about the reality: most of the time wasn't spent teaching. It was logistics, travel, and trying to find fiber.
If sponsorships aren't on your horizon yet, I've got something practical for you. I'm breaking down the discount programs that major yoga apparel brands offer teachers right now, including 50% off at prAna, 25% off at Lululemon, and 25% off at Athleta. These aren't sponsorships; they're perks of being in this profession.
Listen now!
Want to become (almost) everyone's favorite yoga teacher? Get in the Zone at Comfort Zone Yoga, my virtual studio focused on teacher development. I have a ton of Sage advice in there for you—let's chat there!
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