Refreshing A Brand To Scale With Bethan Thomas
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Refreshing A Brand To Scale With Bethan Thomas
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What happens when retail buyers tell you your business is “too niche”… but your customers prove otherwise?
In this episode of Own Your Space, Clare Sheffield sits down with Bethan Thomas from HotTea Mama to explore the real story behind building a brand that supports women through pregnancy, motherhood, PMS, PCOS, endometriosis, and menopause, one sip at a time.
Bethan shares HotTea Mama’s authentic beginnings, the knock-backs from major retailers, and the determination it took to stay focused on a clear mission. They talk about what drove the decision to refresh the brand and packaging, and how better on-pack communication helped justify price point, showcase whole leaf quality, strengthen product differentiation, and support international growth.
You’ll also hear why bold, unapologetic branding matters in a category that often defaults to beige and clichés, plus practical advice on where to invest in design when budgets are tight.
If you’re scaling a values-led product brand, this is a powerful reminder that owning your space starts with clarity and conviction.
Follow Bethan on LinkedIn: https://www.linkedin.com/in/bethan-thomas-hottea-mama/?originalSubdomain=uk
HotTea Mama Website: https://www.hotteamama.com/