Every sales objection you hear is predictable. If you know what to listen for, you can spot it long before it ever comes up. In this episode of the GSD Show, Mike Arce sits down with Cole Gordon, founder and CEO of Closer.io. Cole has trained and advised thousands of closers, sales managers and one of the most respected sales trainers in the high-ticket space. Cole discusses the seven limiting beliefs that sit underneath every objection, why the best sales calls feel consultative instead of pushy, and how resistance gets created accidentally. This episode is for operators, founders, and sales leaders who want cleaner closes, fewer stalls, less ghosting, and conversations that convert without pressure. When beliefs are aligned early, the close becomes logistics.

Chapters

(00:00) Introduction

(03:10) Why Salespeople Lose Control of the Call Early

(07:42) The Moment Prospects Stop Listening

(12:58) Why Talking About the Product Creates Resistance

(18:21) Objection Handling vs Objection Prevention

(23:44) The First Belief Every Sale Depends On

(28:36) How Doubt Shows Up Before Objections

(34:02) The Real Reason Price Comes Up Too Early

(39:18) Why Pushing Harder Makes Sales Worse

(44:41) The Seven Beliefs Behind Every Objection

(50:56) How Belief Gaps Create Ghosting and Stalls

(56:34) When the Close Becomes Simple Logistics

Which of the 7 beliefs do you see stopping your prospects most often right now? Leave your answer in the comments.

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