Most business owners are active on social media but see little to no return because they focus on the wrong inputs. In this episode of the GSD Show, Mike Arce sits down with Daniel Iles, a social media strategist who has generated millions of views and helped professionals turn content into real business leverage. Daniel breaks down how platforms actually reward content, why most creators waste time chasing tactics, and how operators should think about content if the goal is authority, leads, and long-term growth. This conversation is for business owners who want social media to work as a system, not a guessing game.

Chapters

(00:00) Introduction

(03:05) What Actually Makes Content Work

(07:12) Authority Before Attention

(11:53) Why Short-Form Works for Busy Operators

(17:21) The Biggest Mistakes Professionals Make

(24:56) Building Content That Converts

(32:18) Playing the Long Game on Social Media

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Facebook: https://www.facebook.com/DanielIlesFB/

TikTok: https://www.tiktok.com/@daniel_iles?lang=en

YouTube: https://www.youtube.com/c/DanielIles

Website: https://www.viralcoach.com/

Join the FREE viral coaching program → https://www.skool.com/@danieliles