Scottsdale's Western roots come alive in a big way each year, and today we're talking about the traditions that keep that spirit thriving. I'm joined by lifelong Scottsdale resident Raoul Zubia to talk all things Western Week and the iconic Parada del Sol Historic Parade.

If you've ever lined Scottsdale Road for the Parada del Sol, wandered Old Town during Western Week, or felt that unmistakable Western pride in the air, today's guest has likely played a role in bringing that experience to life.

Raoul Zubia is a lifelong Scottsdale resident, Coronado High School graduate, retired banker, and deeply committed community advocate. Over the years, he's served in numerous leadership roles — from Chair of the Scottsdale Human Services Commission to President of Partners for Paiute — and he currently serves on several local foundations and committees, including the Parada del Sol Committee, where he's also one of the parade announcers.

Raoul's dedication to Scottsdale has earned him some meaningful recognition, including Scottsdale Leadership's Hodges Award and induction into the Scottsdale History Hall of Fame. Today, we're talking about what makes Scottsdale Western Week and the Parada del Sol Historic Parade such treasured traditions — and why they continue to matter to our city.

Gather up your western attire, lawn chairs and family members, the 72nd Annual Parada del Sol Parade & Trail's End Festival is coming to Old Town Scottsdale on Saturday, January 31, 2026. The parade starts at 9:30. The Trails End Festival starts at 12:00 pm

Calendar Of Events

A Taste of AZ Food and Drink Festival

Saturday January 31st

Salt River Fields at Talking Stick

This festival delivers mouth-watering flavours, handcrafted drinks and live entertainment under the desert sky. It's a must attend!

Head to their website for more information and tickets.

https://atasteofaz.com/a-taste-of-az-food-and-drink-festival-in-scottsdale-arizona/

Cheyenne Jackson- Mid Life Torso

Sunday February 1st 7:00 pm

Virginia C Piper Theater

Mid Life Torso is a musical meditation on art, love, fatherhood, and the cosmic twists that have shaped his remarkable path.

Ticket prices vary. Head to scottsdale arts for more information.

https://scottsdalearts.org/whats-on/events/cheyenne-jackson-mid-life-torso-tour/

Waste Management Open

Feb 2-8th at the TPC Scottsdale

Home to the largest and most enthusiastic crowds in the game as well as the most iconic hole on the PGA TOUR – the famed 16th hole Coliseum

Visit their website for tickets.

https://wmphoenixopen.com/general-admission-tickets/