In this episode of the Scottish Property Podcast, Nick and Steven are joined by John and Luis from Prime Property Auctions to break down how their business has scaled rapidly, why auctions are becoming the go-to exit strategy for many landlords, and what really drives seller decisions in today’s market.

They reflect on a standout year for the business, discuss the realities behind auction volumes and growth, and lift the lid on the marketing, sales psychology, and lead-tracking systems that underpin their success. This episode offers a practical, behind-the-scenes look at how a modern auction house operates — and how investors can plug into it.

🎙️ Episode Highlights:

📈 2025 Performance & Business Growth

• John and Luis recap a strong year for Prime Property Auctions, with the business doubling in size and revenue compared to 2024.
• While monthly sales volumes naturally fluctuated, they achieved a record 38 completed sales in a single month, highlighting both demand and operational capacity.

📺 Why Prime Property Auctions Went Big on Marketing

• A major theme of the episode is their deliberately aggressive marketing strategy.
• The team explains why they invested in STV television advertising, alongside Facebook and online ads, to build brand credibility and trust with sellers at scale — particularly landlords who may not respond to traditional investor outreach.

📊 Tracking Leads From First Click to Sale

• John and Luis outline how they use QR codes, attribution tools, and tracking software such as Hyros to understand exactly where leads originate.
• This allows them to confidently measure ROI across TV and digital channels and double down on what actually converts into completed sales.

🧠 Founder-Led Trust & the Power of Personal Brand

• Luis explains that as AI and automation level the playing field, service delivery alone is no longer enough.
• People want to deal with real people they trust, especially when selling a property under pressure — making personal brand and visibility increasingly important.

📞 Sales Psychology: Speed Beats Negotiation

• The team stress that conversion isn’t about haggling on price — it’s about solving the seller’s problem.
• Speed is critical: Prime Property Auctions aim to contact new leads within one minute, dramatically increasing conversion rates.

🧲 Lead Generation for Investors With Time, Not Money

• John shares a practical tactic for beginners.
• A low-cost way to learn the market and generate income.