In this episode, I’m giving you my honest take on how long you should be promoting your podcast before you actually launch it—because this is one of those questions I get all the time. The short answer? About two weeks. The real answer? It depends on your goals, your audience, and where you’re starting from. I wanted to walk you through what actually matters here, because there’s a big difference between generic advice you find online and what’s actually going to work for you and your business.

I talk about why launching to a completely cold audience makes things harder than they need to be, and why having some kind of audience or visibility before you launch your podcast really helps. If you already have a warm audience, two weeks of intentional promotion can be plenty. But if you’re starting from scratch—or you’ve been ghosting your audience for a while—you may need more runway. That could look like a 30–60 day audience-building phase before you even start talking about your podcast, followed by a few weeks of teasing, asking questions, and getting people involved in the process.

We also get into the reality that your listeners have to come from somewhere. If you’re not planning to drive people from social media, then you need another strategy—like running ads or intentionally building an audience elsewhere. Podcasts don’t magically grow on their own, especially at launch, and pretending they do usually leads to frustration.

If you’re feeling unsure about how long you should be promoting your podcast, this episode will help you zoom out and think more strategically instead of guessing. And if you want personalized guidance based on your actual goals and situation, I invite you to come hang out with me in my school community and ask your questions there. That’s where we can really dial this in together.

https://www.skool.com/podcast-launch-bestie