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The American food system is like a speeding locomotive heading in the wrong direction—and stopping it won't happen overnight.
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In this episode of Recipe to Revenue, host Leah Messina talks with AJ Richards, founder of From the Farm, about why our centralized food supply chain is brittle, how "greenwashing" has destroyed trust in organic labels, and the decentralized "Airbnb model" he is building to fix it.

Listen to learn:

🚂 Why reversing food system collapse takes 20 years minimum
🥩 How a hub-and-spoke model returns 100% of revenue to ranchers
🛑 Why legacy farmers are abandoning "Certified Organic" labels
📦 How to monetize logistics without charging a commission
🏭 Why government slaughterhouse grants failed without marketing
📉 The direct link between cheap food and rising healthcare costs

Whether you’re in AgTech, supply chain operations, or just care about where your food comes from, AJ offers a sobering look at the fragility of our system—and the infrastructure required to save it.

Learn more about From the Farm:
🌐 https://fromthefarm.org/

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#recipetorevenue #foodsystem #supplychaincollapse #agtech #regenerativeagriculture #foodsovereignty #businessstrategy #fromthefarm #logistics #futureoffood #organicfarming #entrepreneurship #ranching #foodsecurity

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