This one powerful statement, when done right, can identify a solution to a problem, drive sales, attract the right audience, build loyalty, and give you a significant competitive advantage. Wanna know what it is?

3 Key Takeaways From This Episode:

💡 Why this well-framed statement can become an asset for your business and help you stand out from competitors.

💡 How one business got a 35% increase in homepage clicks by being clear, not clever, and how you can too.

💡 A 6-step system to help clarify your uniqueness in the marketplace.

Useful Resources Mentioned In This Episode:

• Free guide, What Are You Really Selling, that gives you 13 promises and triggers that increase desire: https://justpositionit.com/whatruselling/
• RICH Messaging™ Episode 2 - How to Create Winning Benefits from Stodgy Features: https://justpositionit.com/ep/2/
• Scandiweb.com homepage case study: https://scandiweb.com/blog/case-study-homepage-value-proposition-a-b-test-to-improve-homepage-ctr/

Want Even More From Me?

• Grab the book, Get Messaging Down Pat: 11 Messaging Mistakes Killing Your Sales (and what to do instead): https://justpositionit.com/messaging-mistakes-guide/
• Get your own messaging makeover: https://justpositionit.com/ask-ang-clarity-call/

Leave a Rating 🤩

If you enjoyed this episode and had a real 'aha' moment, it will mean the world to me if you leave a rating and a review on Apple Podcasts. Thanks for tuning in to RICH Messaging™. I'll talk to you again soon!