In this episode, Dan Lesniak breaks down a simple business plan that can dramatically increase your profitability without expensive lead sources or complicated marketing.

The big idea: build and maintain 5 active listings at all times—and you’ll create a high-margin business that can outperform many high-volume teams on net income.

Dan shares the 3 weekly metrics most agents don’t track (but should), plus practical examples of proactive lead generation sources like expireds, FSBOs, circle prospecting, and past clients/SOI. He also explains why follow-up is where most agents quit too early—and why it often takes multiple “asks” before someone says yes.

To wrap, Dan covers some housing-related proposals and market chatter he’s been following, and why he’s optimistic about the direction of the market.

What you’ll learn:

• The “5 listings at all times” goal (and what it can pay in most markets)
• Why net profit matters more than volume
• The 3 metrics to track weekly:
  1. Conversations (proactive lead gen)
  2. Follow-up / follow-through (and getting to multiple “no’s”)
  3. Income-generating time vs. non-income time
• A simple weekly structure to avoid doom-scrolling and stay productive
• A quick breakdown of housing news Dan’s watching

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📲 Follow Dan on Instagram: https://instagram.com/thedanlesniak
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🎥 Watch full episodes on YouTube: https://youtube.com/@hyperfastagent