If you’re tired of chasing leads, discounting your services, and blending into a crowded market, this session flips the script.In this Business Owners Smashing It Online episode, Andrew Carter breaks down how to use AI properly to position yourself as the go-to authority in your industry — so clients come to you already primed to buy.

This isn’t about gimmicks, prompts, or generic AI content. It’s about credibility, trust, and leverage.

👉 Register for the free weekly BOSIO webinar: https://ezyurl.co/bosio

What You’ll Learn:

Why authority beats advertising every time in crowded markets

The real reason most businesses struggle to get attention and trust

How being an author instantly changes how clients perceive you

Where AI actually fits (and where it absolutely does not)

How to create high-value content fast using voice, transcription, and AI

Why physical books still outperform ebooks for credibility and conversions

How authority positioning removes price resistance and sales pressure

Why It Matters:

People don’t buy from the loudest business — they buy from the one they trust.When you’re positioned as the authority, the sales dynamic reverses. You stop chasing leads and start attracting better clients, higher fees, and bigger opportunities. This session shows how AI can accelerate that process without diluting your voice, credibility, or expertise.

👉 Join us live every Tuesday (6:00–7:30pm AEST): https://ezyurl.co/bosio

About the Speaker:

Andrew Carter is an authority marketing strategist and publisher who has helped hundreds of business owners position themselves as industry experts. His work focuses on using books, content, and smart systems to build trust, credibility, and scalable growth — without relying on ads or hype.

High-Level Timestamps

00:00 Why authority changes the sales dynamic

03:00 The biggest mistake businesses make with AI

07:00 Why authors are instantly trusted as experts

12:00 Physical books vs ebooks (and why it matters)

18:00 Using voice + transcription instead of typing

25:00 How authority content creates premium clients

33:00 Where ChatGPT helps — and where it hurts

41:00 Turning one idea into multiple income streams

52:00 Real examples of authority-led business growth

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