Episode #22- Designing Strength: How Wendy Gavinski Built More Than a Brand copertina

Episode #22- Designing Strength: How Wendy Gavinski Built More Than a Brand

Episode #22- Designing Strength: How Wendy Gavinski Built More Than a Brand

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From the farm fields of Wisconsin to the forefront of women’s outdoor apparel, Wendy Gavinski’s journey is all about grit, growth, and groundbreaking innovation. As the founder of DSG Outerwear, she shares how lessons from her rural upbringing shaped her approach to business, leadership, and family life.

In this episode, Wendy dives into her entrepreneurial path — identifying gaps in the market, navigating funding and manufacturing hurdles, and building a brand that empowers women to take on the outdoors in comfort and confidence. She also opens up about balancing motherhood with business ownership, the challenges of “mom guilt,” and the lasting legacy she hopes to create.

🎧 Tune in for an inspiring conversation about determination, teamwork, and redefining success — one snowmobile suit at a time.

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