Episode Summary:

In this episode of *Securing Your Brand*, trademark attorneys Holly McFall and Melissa Jeda discuss the significant changes implemented by the United States Patent and Trademark Office (USPTO) in 2025. They delve into the new website, increased fees, revised procedures, and emerging scam risks affecting small businesses. The episode provides valuable insights for entrepreneurs looking to file trademarks or safeguard their brands amidst these regulatory shifts.

Key Timestamps:

00:00 – Introduction

01:45 – Fee changes and surcharges

04:30 – Maintenance fees and strategic considerations

06:15 – Filing internationally and cost-saving strategies

08:20 – Updates in the Trademark Trial and Appeal Board (TTAB) procedures

10:10 – Addressing genericness and descriptiveness in trademarks

12:00 – Rising scams and impersonations targeting trademark holders

About the Show:

*Securing Your Brand* is a podcast hosted by trademark attorneys Holly McFall and Melissa Jeda, providing actionable insights and guidance for entrepreneurs navigating the legal landscape of trademarks and brand protection. With a focus on simplifying complex legal concepts, the show aims to empower small businesses to secure and defend their intellectual property effectively.