In this episode of Fear Less, Do More, host Gill Hunter is joined by Dr Craig Rose — marine biologist, entrepreneur, and founder of Seaweed & Co and Doctor Seaweed. Craig shares how he transformed a career in marine science into a fast-growing, sustainability-led health business built on evidence, trust, and innovation.

Craig explains why seaweed is a forgotten superfood and explores the science behind iodine deficiency, thyroid health, and the growing demand for natural, evidence-based nutritional supplements.

Together, Gill and Craig discuss how to build a credible health brand in a crowded wellness market, balancing scientific integrity with compelling consumer messaging.The episode also delves into sustainable seaweed harvesting, ethical product development, and the realities of scaling a business outside London.

Craig offers candid leadership lessons on focus, delegation, resilience, and learning from the natural world to drive long-term business growth.

Key Topics Covered

• Seaweed as a sustainable superfood and natural source of iodine
• Thyroid health, iodine deficiency, and women’s health
• Building a science-backed nutrition and wellness brand
• Ethical marketing and credibility in the supplement industry
• Sustainable seaweed harvesting and environmental impact
• From academia to entrepreneurship: Craig’s journey
• Leadership lessons from nature and business
• Scaling a business outside London and accessing investment
• Delegation, focus, and working on the business
• Fear, risk-taking, and long-term strategic growth

Chapters

00:00 Introduction to Doctor Seaweed

01:12 The Nutritional Power of Seaweed

02:17 Doctor Seaweed's Journey and Background

05:05 The Business of Seaweed & Co.

06:49 The Health Benefits of Seaweed

09:01 Building Credibility in Health Products

12:35 Sustainability in Seaweed Farming

15:41 Innovative Uses of Seaweed

19:59 The Future of Seaweed in Various Industries

22:03 Reflecting on Past Choices

24:11 Lessons from Nature: Competition and Innovation

25:34 The Importance of Focus in Business

30:10 New Product Launches and Market Adaptation

33:31 Challenges of Funding in the North East

39:14 Navigating Post-COVID Business Landscape

40:49 Fear Less, Do More: Embracing Risk and Delegation

Connect with Craig Rose on Linkedin

https://uk.linkedin.com/in/doctorseaweed

Visit the Doctor Seaweed Website

doctorseaweed.com

Visit the Seaweed & Co. Website

https://www.seaweedandco.com/

Find out more about your host Gill Hunter

https://squareonelaw.com/people/gill-...

Find out more about Square One Law

https://squareonelaw.com/

Find out more about ‘Fear Less, Do More’

https://squareonelaw.com/insights/fear-less-do-more/

If you liked this episode, you may also enjoy this onehttps://youtu.be/IoNvuAUTRmg?si=n-opyQBKaWP4g4He

This podcast was produced and recorded at Flamingo Heights Podcast Studio🦩

https://www.flamingoheights.co.uk/

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