In this episode, I sit down with Simon Jeffries, a former Royal Marine and Special Forces operator turned performance coach for CEOs and founders.

We talk about stress, discipline, and why your thoughts and emotions are something you can train, just like your body. Simon explains how building a strong routine and personal “operating system” is what really creates control and consistency in life.

This is a powerful episode for anyone who wants to perform better under pressure and take real ownership of how they show up every day.

02:15 Royal Marines to Special Forces Journey

05:40 Why Stress Is About Your Response, Not Events

09:30 Thoughts and Emotions Are Just Data

13:10 Training Your Mind Like the Gym

17:45 Performance Under Pressure Explained

21:30 Military Lessons for Everyday Life

25:10 Building a Personal Operating System

28:55 Discipline vs Motivation

32:20 Handling Negative Self Talk

36:05 Being Hard vs Being Kind to Yourself

39:40 Celebrating Wins and Building Confidence

43:15 Why Successful People Still Feel Stressed

46:50 Alignment, Purpose, and Fulfilment

50:40 Leaving the Military and Finding Direction

54:10 Control, Freedom, and Starting Your Own Path

57:30 Morning Routines of High Performers

01:01:10 Phone Addiction, Focus, and Dopamine

01:04:30 Setting Boundaries and Deep Work

01:08:20 Mindset as a System, Not a Hack

01:12:00 Training Consistency and Long-Term Change

01:15:20 What Real High Performance Looks Like

01:18:30 Final Lessons on Control and Discipline

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