Thank you to today's sponsors!

- The Invasive Species Centre: Protecting Canada’s land and water from invasive species
- SAIL: The Ultimate Destination for your Outdoor Adventures
- J&B Cycle and Marine: Your Home for all things powersports, boats, and equipment
- Freedom Cruise Canada: Rent the boat, own the memories

- Anglers Leaderboard: Real-time AI angling platform where everyone is welcome, and every catch counts!

In this episode of Outdoor Journal Radio, the guys sit down with Rob Racine of J&B Cycle and Marine to talk boats, business, and how boating in Canada is changing.

Rob breaks down Freedom Cruise, a seasonal boat rental program that lets anglers and families enjoy a brand new boat all summer without the commitment of ownership. The conversation also dives into the Toronto Boat Show, how buyers actually shop for boats, and what today’s pricing, inventory, and demand really look like across Ontario.

The discussion expands into boat protection gear like Boat Armor, the rise of forward-facing sonar and marine electronics, and how modern technology is reshaping fishing strategy. Rob also shares insight into Northern Ontario tournament fishing, including the Northern Ontario Walleye Trail and what it takes to host major competitive events.

This episode is packed with real-world boating insight, industry knowledge, and behind-the-scenes perspective from one of Canada’s most active marine entrepreneurs.