How do I set up being third in the home to avoid shopping around objections?
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How do I set up being third in the home to avoid shopping around objections?
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How Do I Set Up Being the 3rd One in the Home—And Avoid the Shopping Objection?
If you’re trying to be the third contractor in the home, you’re already playing a losing game.
In today’s Question of the Day, I explain why you should stop trying to manage the “third-in” scenario and instead build your process around being first in the home.
I break down:
- Why the shopping around objection exists in the first place
- What multiple studies tell us about first-in advantage
- Why speed to lead is one of the most controllable—and profitable—levers in residential sales
This episode challenges a common mindset and replaces it with a strategy that protects margin, builds trust faster, and dramatically improves close rates.
If you want fewer price shoppers and more committed buyers, this one is a must-listen.
Have a Question? - Submit your questions to chrish@nexstarnetwork.com
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