In this eye-opening episode of the DaliTalks Podcast, Dali welcomes Theresa Lambert, a fractional CEO and business strategist specializing in human-centered systems and AI integration.Theresa shares how growing up before the internet shaped her relationship with technology, and how scaling a boutique hotel to eight figures taught her the power of systems, delegation, and structure.

When the pandemic forced her into the online space, she began exploring how AI and automation could support, not replace the human side of business.

The conversation explores why so many entrepreneurs feel intimidated by AI, how too many tools can create more work instead of less, and why clarity is the real starting point for automation.

Theresa explains the importance of building repeatable systems, training AI on your business context, and creating what she calls a “brain center” for your business so your content, marketing, and strategy remain aligned with your voice and values.

Together, Dali and Theresa unpack what it means to truly scale without burnout, how to preserve creativity while leveraging automation, and why AI should help you reclaim your time, not steal it.

This episode is both practical and empowering - a reminder that you don’t have to choose between growth and presence.

In This Episode, You’ll Learn:

• Theresa’s journey from hospitality leadership to AI strategy

• Why entrepreneurs feel resistance and fear around AI

• How to avoid becoming a slave to tools and tech

• What it really means to systemize your business

• Why most people’s AI output feels generic

• How to train AI to sound like you

• Why prompts alone are not enough

• How AI can become a true team member

• Why scaling should feel lighter, not heavier

• How to build a business that supports your life

CONNECT WITH THERESA LAMBERT

🌐 Website: www.theresalambertconsulting.com

📸 Instagram: @theresalambertconsulting

💼 LinkedIn: Theresa Lambert

(Explore her AI Growth Team, Beyond Prompts guide, and custom AI systems)

CONNECT WITH DALI

📸 Instagram: @dalitalks

📘 Facebook: DaliTalks

🌐 Website: www.dalitalks.com

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