(6) Addicted to Taylor Swift I How Ryan Reynolds & Taylor Use Nostalgia to Control Public Perception
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[Heads up: This is a repost from my media manipulation & pop culture account so it has a lot of pop culture woven in yet a MUST watch for anyone building brands!]In this breakdown, I’m unpacking nostalgia marketing—what it is, how it works on your subconscious, and why it’s one of the most powerful (and manipulative) tools in marketing today.Using Ryan Reynolds’ recent “visit” to Kingston, Ontario and subtle alignment with The Tragically Hip, we’ll look at how public figures use nostalgia to build emotional trust, even when the connection isn’t fully real. We’ll also explore Taylor Swift’s multiple album re-releases and tour drops as a case study in identity marketing and emotional loyalty.You’ll learn: • What nostalgia marketing actually is • How it bypasses logic and sells through emotion • Ethical vs. manipulative uses of nostalgia • How to use it to revive your brand, reconnect with your audience, or launch something new with emotional precisionWhether you’re a business owner, creator, marketer—or just someone fascinated by the celebrity PR machines behind Reynolds, Swift, and the It Ends With Us rollout—this video pulls back the curtain.Subscribe for more pop culture news as well as deep dives into power, marketing, and media manipulation!Learn more about me here: https://www.ashleybrianaeve.com/