In this episode of Rooted & Relentless, Steph sits down with Rachael Perry, founder of Chateau Marigold and one of the founding members of the Clarity Coven inside the Rooted & Relentless Mastermind.

What starts as a conversation about content creation quickly turns into something much deeper: grief as a catalyst, motherhood as a driver, boundaries as a business skill, and why relationships—not hacks—are the real growth strategy.

Rachael shares how losing her father sparked her passion for documentation and storytelling, eventually leading her to build a business that helps founders create content that feels good and performs—while saving clients an average of 60 hours a month. (Yes, sixty. Go ahead and mentally spend that time however you want. Reading fantasy novels is encouraged.)

Together, Steph and Rachael unpack:

1. Why most people struggle with content (and it’s not because they’re “bad at it”)
2. The mindset shift that instantly quiets comparison and imposter syndrome
3. Why connection > conversion in today’s marketing landscape
4. How interest-based media is changing the way we build audiences
5. What it actually looks like to edit your business when growth starts to feel heavy
6. The rarely-talked-about loneliness of entrepreneurship—and why safe rooms matter
7. How Rachel made hard decisions, cut misaligned clients, and landed more aligned ones
8. Why relationships will take your business farther than any funnel, giveaway, or gimmick

Connect with Rachael

Follow Rachael and keep up with her brilliance on Instagram

👉 @chateaumarigold

Hang with Steph

Want the same kind of clarity, confidence, and grounded decision-making you heard in this episode? Join me and Rachael inside of the Rooted & Relentless mastermind. Where breakthroughs happen on any given Tuesday: https://www.stephrubio.com/groupcoachingwaitlist

Get the deets straight to your inbox for what Steph's currently loving, learning, loathing along with a COO edit to sharpen your strategy & bite-sized business tips that keep you scaling without selling your soul: https://stephrubio.myflodesk.com/letsconnect

Your support helps this community grow—and keeps these conversations happening.