In this episode, Glen Merzer interviews Maxime Sigouin, founder of Mavy Wellness, who shares his journey from a fitness coach to an entrepreneur focused on promoting whole food plant-based eating. Maxime discusses the rebranding of his business from Fit Vegan Coaching to Mavy Wellness, emphasizing the mission to help people reduce their risk of chronic illness and improve their health. He explains how the name change was influenced by the need to appeal to a broader audience, moving beyond the term 'vegan' to attract those interested in plant-based diets without the stigma associated with veganism.

Maxime also reflects on his personal experiences with health and fitness, including his transition from a bodybuilder to a wellness advocate. He highlights the importance of mindset in achieving health goals and the necessity of adapting fitness and nutrition plans to fit individual lifestyles. The conversation touches on the significance of community support, the role of coaches and doctors in his program, and the insights from his new book, "Forever Fit," which aims to inspire and educate readers on maintaining a healthy lifestyle through plant-based nutrition and consistent exercise.

Get to know more about Mavy Wellness here https://mavywellness.com/

Takeaways

"I just want to help people eat plant-based."

"Success comes from consistency, comes from small, imperfect actions."

"Fitness builds the body, nutrition reveals it."

"You can't compound zero percent."

"Slow is smooth and smooth is fast."

"Living a life where you have a fit and healthy body, there's certain lessons you have to learn."

"Goals mean more than timelines."

"You want to protect your body for the long run."

"Eating whole food plant-based can improve your body composition."

"You can be strong and be vegan."

Chapters

00:00 Introduction to Mavie Wellness

01:41 The Mission Behind Mavie Wellness

03:27 Targeting Clients Over 50

04:49 Building a Team for Comprehensive Health

07:00 The Launch of Forever Fit

09:10 Inspiration and Staying Motivated

11:16 Addressing Skepticism Towards Plant-Based Diets

17:45 Understanding Protein Needs

22:57 The Role of Macronutrients in Energy Production

23:57 From Farm Boy to Bodybuilder: Niki's Early Years

28:22 The Modeling Industry: A Double-Edged Sword

29:12 Mindset: The Foundation of Health and Fitness

33:41 Adapting Fitness Plans to Life's Challenges

34:08 The Philosophy of Goals and Timelines

36:44 Lessons from the Journey: Slow and Steady Wins the Race

38:36 Discovering Veganism: A New Perspective on Nutrition

40:40 Family Dynamics and Dietary Changes

42:31 Final Thoughts: Embracing a Balanced Lifestyle

Visit our website: https://www.theglenmerzershow.com

Get my new book, 'America Goes Vegan!' here: https://shorturl.at/dgrLQ

Get "Live Your Healthiest Life" here: https://shorturl.at/bitDE

To order Sweet Indulgence Sweet Indulgence by Chef AJ and me, the healthiest and most beautiful dessert cookbook ever!: https://www.amazon.com/Chef-AJs-Sweet-Indulgence-Guilt-Free/dp/1570674248

DISCLAIMER: This podcast does not provide medical advice. The content of this podcast is provided for informational or educational purposes only. It is not intended to be a substitute for informed medical advice or care. You should not use this information to diagnose or treat any health issue without consulting your doctor. Always seek medical advice before making any lifestyle changes.