Search is broken. Email is harder. Paid ads cost more. Lead flow is drying up across the board—and most marketers are still playing by the old rules.
In this episode of AI: Voice or Victim, Greg Boone sits down with Marc Sirkin, former CEO of Third Door Media, and Chris Long, co-founder of Nectiv and SEO strategist behind brands like Adobe and Amazon. Together, they dissect the lead flow crisis facing revenue leaders, marketers, and operators in 2025—and why ignoring it could be fatal.
This is not another "SEO is dead" debate. This is a hard look at what happens when Google flips the switch to AI Mode, when attribution models collapse under platform incentives, and when product-market fit becomes the only thing that matters. The conversation cuts through the noise with tactical clarity on how AI-powered search, zero-click results, and LLM-driven experiences are reshaping the entire customer journey.
If you're responsible for growth, pipeline, or revenue, this episode will challenge how you think about channels, authority, and where your customers actually are.
In this episode, you'll learn:

What the lead flow crisis actually is and why it's hitting now
How AI Mode will replace Google's 10 blue links faster than you think
Why attribution data is disappearing and what that means for proving ROI
The real difference between product-market fit and marketing tactics
How Reddit, forums, and human-generated content became irreplaceable to LLMs
Why technical literacy is now a non-negotiable skill for marketers
How to build authority in an AI-first search ecosystem
Where small businesses and mid-market brands can still win
What happens when platforms like ChatGPT, Google, and Perplexity own the entire customer experience

Key moments:

Why Google has no choice but to roll out AI Mode (and when it's likely to happen)
The stair-step strategy Google is using to train users for full LLM search
How Reddit became a battleground for brand reputation and LLM training data
The hidden risks of building your brand on rented platforms
Why marketers need to think like engineers to survive the next 12 months

This episode is required listening for CMOs, CROs, founders, and marketing leaders navigating the fastest transformation in digital history. The rules changed. The question is whether you're ready to adapt.

👉 Don't forget to subscribe, leave a review, and share this episode with someone navigating the AI revolution.
Subscribe to AI: Voice or Victim for more conversations that move you from AI anxious to AI curious. Hosted by Erica Rooney and Greg Boone aka AISerious™, we're helping people and organizations embrace AI ethically, strategically, and with humanity at the center.
Follow us and join the movement to shape the future — before it shapes us.
🔗 Follow us and dive deeper:
On the web: https://voiceorvictim.com/
Greg Boone on LinkedIn: https://www.linkedin.com/in/gregboone
Erica Rooney on LinkedIn: https://www.linkedin.com/in/ericarooney/
© 2025 Walk West Production