Ghazenfer Mansoor – Founder & CEO of Technology Rivers

The bigger challenge is not the download, but how do you retain the users on those apps. How do you keep them going back to your apps again and again?

Ghazenfer Mansoor is the founder and chief executive officer of Technology Rivers, a software development firm that builds innovative SaaS, mobile and web solutions with a strong emphasis on AI and healthcare technology. He guides entrepreneurs and startups in transforming ideas into scalable, high-impact products and helps established businesses streamline operations through process automation and custom software solutions. With deep experience in software engineering, product strategy and compliant healthcare systems, Mansoor has led his team in creating numerous applications that support growth and efficiency for clients across industries, particularly in HIPAA-regulated healthcare. He is also an author, speaker and podcast host who writes and talks about entrepreneurship, technology trends and product development. Michele Ehrhart – Author of Crisis Compass: How to Communicate When It Matters Most

Nine times out of ten you need to speak. If it’s about your brand, you can’t be silent. When you don’t say something fast enough, and then when you do say something, it isn’t good enough, you can make a bad story ten times worse just by the way you handle it.

Michele Ehrhart is the author of Crisis Compass: How to Communicate When It Matters Most and currently serves as the Chief Marketing and Communications Officer at the University of Memphis. Michele Ehrhart is a crisis communication expert and former VP of Global Communications for FedEx, where she led crisis response efforts for some of the most high-profile corporate emergencies in recent history. With over 20 years of experience in corporate affairs, executive communications, and PR strategy, she specializes in navigating crises with confidence and clarity. She is a sought-after speaker, consultant, and educator, having advised top executives on narrative control, media strategy, and crisis preparedness. In her new book, Crisis Compass, she shares real-world insights and proven strategies for navigating high-stakes moments.