What happens when you finally stop trying to be the entrepreneur everyone else thinks you should be - and start becoming the one you actually are?

This episode is pure storytelling. No notes, no script - just me sharing the messy, beautiful journey of the last few years and how I finally crystallized who I'm meant to serve. I'm talking about the breakdowns, the humiliation of stepping out and stepping back (over and over), and how it all led me to Rachel - not just my ideal client avatar, but the archetype of the woman I AM, the woman YOU are.

And the plot twist is... after years of struggling to fit myself into the online coaching world, I discovered my actual path forward. Podcasting and Professional speaking. Because OF COURSE! I mean, cmonnnnn- Give me the mic and let's go!

What we're covering:

• The pattern that kept me stuck: stepping out and stepping back for years
• Who Rachel actually is - and why she's the female founder (creative, driven, heart-centered, and deeply complex)
• The both/and of our nature: driven and soft, logical and intuitive, strong and scared
• How I discovered professional speaking through Amy Porterfield & Jess Ekstrom
• Why all the hard lessons and humiliation make perfect sense now

Ready to Understand YOUR Unique Design?

If you don't know your Human Design or Gene Keys yet, now's the time to pull them:

• Human Design Chart: GeneticMatrix.com (free)
• Gene Keys Profile: GeneKeys.com (free)

Save them - because in the next episode, I'm breaking down exactly how my Human Design and Gene Keys align with everything I just shared, so you can start seeing how YOURS work for you too.

Tune into the next episode: How I'm Aligning with My Human Design & Gene Keys in 2026 (So You Can Too)

Want to Go Deeper?

If you're a female founder who's been trying to figure out your messaging, your path, your alignment - and you keep hitting walls or stepping out and stepping back - this is the work I do in my 1:1 containers.

We'll get clear on who YOU actually are (not who you think you should be) and how to bring your gifts forward in a way that feels genuinely aligned. Email me at hello@kaijadawn.com and let's talk.

Hit subscribe so you never miss an episode. ✨

Be brave, not perfect, my babe!

Xx, Kaija

P.S. - To all my Rachels out there (yes, you): I see you. I AM you. And I love you so much. Keep going. 💛

Disclaimer: This podcast shares personal stories, experiences, and reflections on relationships, consciousness work, and personal growth. The content is not intended as a substitute for professional mental health support, medical advice, or therapeutic treatment. If you're experiencing crisis, abuse, or severe mental health symptoms, please reach out to a qualified professional. Your journey is your own - trust yourself to know what support you need and when you need it.