A near-fatal crash. A firewalk on crutches. And a complete rewrite of how to think, decide, and execute under pressure. We sit down with Brian Cartagena, one of only five national trainers in the Tony Robbins organization, to explore how belief-driven behavior and outcome-first planning can transform high-pressure teams—from auto and real estate to finance and beyond.

Brian shares how he moved from pure grind to a smarter operating system that aligns purpose, strategy, and daily action. You’ll hear the practical tools he uses with leaders worldwide: starting with the end in mind, distinguishing movement from progress, and designing actions that compound trust and revenue. We dig into his chip-shortage pivot—buying from consumers and wholesaling to dealers—and how education-first marketing, discovery calls, and consistent relationship-building created inbound demand across brands from Honda to Lamborghini.

We also address a common misconception: this isn’t motivation for a moment. Brian walks us through the deeper infrastructure behind sustained results, including the Robbins ecosystem of events and the seven forces of business mastery—market selection, constant innovation, world-class marketing, sales optimization, financial mastery, optimization, and raving fan culture. Along the way, we talk sports culture as a mirror for business, the “pillow test” for ethical sales, and why abundance beats scarcity when the game is long.

If you’re leading a team that’s hustling hard but not gaining ground, this conversation will help you install a personal operating system built for clarity, resilience, and scale. Subscribe, share this with a leader who needs it, and leave a review to tell us the one outcome you’re committing to this month.