Luxury shows up in the small moments, not the marble — and that idea sits at the core of this episode of #NoVacancyNews.

I spent time with Christophe Baraton, General Manager of Shutters on the Beach, to talk about what hospitality looks like when you lead from the property level instead of a spreadsheet.

Christophe runs a 30-year-old beachfront hotel with deep roots in its local community, long-tenured team members, and guests who return because they feel known. We talk about leadership during crisis, how Shutters became a refuge for locals during the Los Angeles fires, and why anticipation—not opulence—defines modern #luxury.

What stood out to me is how clearly he connects culture to results. When employees feel cared for, guests feel it immediately.

We cover:
🏨: What authenticity actually means to guests
🔥: Leading through crisis with empathy and action
👥: Building culture that keeps people for decades
✨: Why anticipation beats excess in luxury
🍸: Adapting to low-ABV and non-alcoholic beverage trends
🤖: How hotel leaders approach AI without losing the human touch

For #hotels, this comes down to leadership, consistency, and care — delivered every single day.

Special thanks to Actabl — Actabl gives you the power to profit.
Visit Actabl.com.