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This episode is part of the January Joy(ful) Growth Club with Russell and Claire program I’m running with Claire Venus ✨. Join and get access to special challenge and interviews all month.

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In this conversation, we’re joined by artist and writer Elin Petronella from Follow Your Gut to talk about intuition, energy, and what it really takes to build a joyful creative life over the long term.

Elin shares what it looks like to stay in business as an artist for more than a decade, across countries, life seasons, motherhood, burnout, and reinvention, without forcing herself into rigid systems that slowly drain the joy out of the work. At the center of the conversation is the idea that if you want to keep creating, you have to become ruthless about what works for you and what doesn’t.

We talk about why creators often cling to strategies that are hard but ineffective, while abandoning the things that feel easy and work. We unpack return on energy investment, how to balance “guaranteed” work with space for delusional experiments, and why knowing when something isn’t likely to work is just as important as optimism.

The conversation also explores shame around slowing down, pivoting, disappearing, or changing direction, and how external expectations can quietly push artists into building golden cages of their own design. Elin reflects on learning to trust her intuition again after burnout, recognizing when misalignment shows up as over-explaining, and why creating, privately or publicly, is often the fastest way back to clarity.

We dive into ecosystems, creative operating systems, and why some paths look chaotic from the outside but make perfect sense internally. We talk about building your own arbitrage instead of chasing trends, why originality isn’t something you find but something that emerges over time, and how everything you make eventually connects, even if it only makes sense in hindsight.

If you’re an artist or creator wrestling with consistency, visibility, pivots, or the fear that stepping off the hamster wheel will make everything collapse, this episode is a powerful reminder that alignment isn’t indulgent, it’s how you stay in the game.

Here are 5 clear, grounded, actionable takeaways that match the tone and substance of the conversation with Elin Petronella:

* Get ruthless about return on energy, not just money. Regularly name which activities drain you and which ones give energy back, even if they aren’t immediately profitable. Long-term sustainability depends on keeping energy-generating work in the mix.

* Balance guaranteed work with delusional experiments. Make sure part of your workload reliably pays the bills, then intentionally reserve space to try things that might not work. Creativity dies when either side crowds out the other.

* Treat over-explaining as a misalignment signal. If you find yourself constantly justifying a pivot or decision, pause. That urge often means you’re acting from conditioning instead of intuition.

* Stop forcing consistency across seasons. You’re allowed to disappear, slow down, or change mediums as your life changes. What looks chaotic from the outside often creates coherence over time.

* Keep creating, even when it’s private. Creation is how you stay connected to your intuition. If you stop making things altogether, clarity gets harder, not easier, to find.