In this episode of The Persistent Entrepreneur Podcast, David Hill interviews Lee Pepper, U.S. Army veteran and author of Never Outmatched, about the difference between marketing tactics and a real strategy.

Lee shares military frameworks that translate directly into business growth, including Commander's Intent, the Anvil and Hammer approach, and how freedom of movement builds stronger teams and better execution. They also dig into why many founders get trapped by vanity metrics, how to pick KPIs that connect to revenue, and how to evaluate agencies using your business outcomes instead of their dashboards.

The conversation also touches on AI's impact on search and buying behavior, and why business owners who ignore the shift risk waking up to a pipeline that quietly dried up.

What you'll learn:
How to separate tactics from strategy in marketing
The Anvil and Hammer framework and how it applies to digital growth
KPIs that matter more than likes, followers, and views
How to stop letting other people's opinions derail your marketing plan
How to evaluate agencies with outcome-based metrics
Why AI is changing search and discovery faster than most founders realize

Connect with Lee:
neveroutmatchedbook.com
https://www.linkedin.com/in/leepepper/
Instagram: @theLeePepper
TikTok: Lee.Pepper

Connect with David Hill:
Website: https://www.davidhill.ai
Instagram: https://www.instagram.com/davidihill
YouTube: https://www.youtube.com/c/DavidHillcoach
LinkedIn: https://www.linkedin.com/in/davidihill
TikTok: https://www.tiktok.com/@davidihill
X (Twitter): https://twitter.com/davidihill

Ring Leader AI Demo:
Text or call 774-214-2076