James Nord’s story begins on Tumblr in 2007, where his cinematic photography earned him one of the largest followings on the platform. But his path from creator to CEO was just beginning. Today, he’s the founder and CEO of Fohr — a leading influencer and ambassador marketing company powering software, services, and strategy for some of the world’s top brands.

In this episode of Origins of Influence, James reflects on the early internet, the turning points that shaped his path, and how his experience as a creator laid the foundation for Fohr. He shares candid insights on the evolution of the creator economy, what marketers still get wrong about influence, and what the future might hold.

We discuss:

• The rise of Tumblr and James’ early creator success
• Why his photography stood out in a sea of content
• How Fohr was born—and what it offers today’s brands and creators
• The difference between influence and reach
• Advice for marketers building long-term creator partnerships
• What today’s creator economy can learn from the pre-algorithm era

Resources & Mentions:

• Fohr
• James Nord on Instagram

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About Origins of Influence

Hosted by longtime fashion and beauty marketer Dina Fierro, Origins of Influence is a limited series exploring the past, present and future of the creator economy through intimate conversations with pioneering influencers, creators and founders. Find show notes and exclusive content on Substack. Subscribe on YouTube and follow Origins of Influence on Instagram and TikTok for clips, full-length episodes, BTS and more.

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