Christian Madsbjerg, director of client relations at the innovation and strategy consultancy ReD Associated, and Mikkel B. Rasmussen, director of ReD’s European division, write about how a new approach is giving companies transformative insights that big data and analytics can’t provide.
This article was first published in the March 2014 issue of Harvard Business Review.
Cosa pensano gli ascoltatori di An Anthropologist Walks Into a Bar… (Harvard Business Review)
Great Idea, punchy delivery
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