Adidas’s Colin Kaepernick Tease Is a Master Class in Corporate Cynicism

The Adidas spokesman who teased the company’s desire to sign Colin Kaepernick if he secures a spot on a team roster this NFL season took care to clarify that the company “isn’t in the business of activism.” He was right. Adidas is in the business of business, and its call on Kaepernick is a master class in corporate acumen, or cynicism.

"Adidas’s Colin Kaepernick Tease Is a Master Class in Corporate Cynicism" is from the April 17, 2018 Opinion section of The Washington Post. It was written by Molly Roberts and narrated by Sam Scholl.