Eric T. Anderson, a professor of Marketing at Northwestern's Kellogg School of Management, and Duncan Simester, a professor of Management Science at MIT's Sloan School of Management, report on how every company can profit from testing customers' reactions to changes.
This article was first published in the March 2011 issue of Harvard Business Review.
Cosa pensano gli ascoltatori di A Step-by-Step Guide to Smart Business (Harvard Business Review)
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Short & Awesome
Dear Harvard, please share more of your free content. Don't be shy. By the way, really worth to download. Thank you
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Test your value proposition through experiments.
Great premise, concise free content.
For more on the topic, I recommend The Lean Startup .