A Case Study of Crowdsourcing Gone Wrong

Letto da: Fleet Cooper
Durata: 8 min
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Sintesi dell'editore

For those who believe in the promise of open innovation, the 2009 startup Quirky was an exceptionally exciting company. Founded by entrepreneur Ben Kaufman, Quirky developed a platform that connected the company with outside inventors and project contributors. Within a few years, the company built a community of over a million members, commercialized over 100 products, and raised over $180 million in venture capital funding. Yet, in September 2015, Quirky went bankrupt.

"A Case Study of Crowdsourcing Gone Wrong" is from hbr.org, published on December 15, 2016.

©2016 by the President and Fellows of Harvard College, All Rights Reserved (P)2016 Audible, Inc.

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