-
A Branded World
- Adventures in Public Relations and the Creation of Superbrands
- Letto da: Lloyd James
- Durata: 10 ore e 22 min
Rimozione dalla Lista desideri non riuscita.
Non è stato possibile aggiungere il titolo alla Libreria
Non è stato possibile seguire il Podcast
Esecuzione del comando Non seguire più non riuscita
Ascolta ora gratuitamente con il tuo abbonamento Audible
A Branded World
Acquista ora a 18,95 €
Nessun metodo di pagamento valido in archivio.
Sintesi dell'editore
Filled with engaging stories and nuts-and-bolts tips for leveraging PR to build brands and communicate brand identity to consumers, A Branded World shows marketers and brand managers how to tap into the power of PR to build stronger brands.
Altri titoli dello stesso
Cosa amano gli ascoltatori di A Branded World
Valutazione media degli utenti. Nota: solo i clienti che hanno ascoltato il titolo possono lasciare una recensioneRecensioni - seleziona qui sotto per cambiare la provenienza delle recensioni.
-
Generale1 out of 5 stars
- Victor
- 24/07/2005
Unless you are in PR.....
I would skip this book. The author is clearly deep rooted in PR, so sooner or later everything goes back to PR. How PR is great, how PR builds brands, how PR helped his Hollywood client. This is one long and boring book only a PR man could love.
8 persone l'hanno trovata utile
-
Generale5 out of 5 stars
- Mark
- 04/06/2005
A Branded World
A must read for anyone who provides a service for profit.
5 persone l'hanno trovata utile
-
Generale3 out of 5 stars
-
Lettura1 out of 5 stars
-
Storia3 out of 5 stars
- Brenda
- 23/04/2012
Would not recommend it
Is there anything you would change about this book?
The narrator.
What was most disappointing about Michael Levine’s story?
Overall, the story wasn't bad.
Who would you have cast as narrator instead of Lloyd James?
Michael Levine himself or Malcolm Gladwell.
Did A Branded World inspire you to do anything?
Only to stop listening to the book.
Any additional comments?
I did not enjoy this book. The narrator was annoying with dramatic pauses in the wrong places causing confusion rather than effect. He also spoke too fast. I can’t say I would recommend it.
3 persone l'hanno trovata utile
-
Generale4 out of 5 stars
- Richard
- 07/03/2009
Not a bad intro into Branding
I thought this book was a nice introduction into branding. I liked the ice cream example he used to frame his ideas. He never offered ground breaking ideas, but I like how he blends PR, Marketing, and advertising. Narration was easy to listen to.
1 persona l'ha trovata utile
-
Generale5 out of 5 stars
-
Lettura5 out of 5 stars
-
Storia5 out of 5 stars
- Blue777
- 06/04/2021
Awesome Book
Awesome book. I have listened to parts more then once. This book really helps you understand branding and what a brand is.
-
Generale5 out of 5 stars
-
Lettura5 out of 5 stars
-
Storia5 out of 5 stars
- Elizabeth Anderson
- 04/02/2015
A demystifying how-to book
A comprehensive and fascinating look at the complex business of branding. Both theoretical and practical, yet easily comprehended.
Filled with anecdotes and examples of people and products and events that the listener can recall or recognize, if not visualize. It maintains a focus on the process, not the product.
Met my requirements and expectations.
-
Generale5 out of 5 stars
-
Lettura5 out of 5 stars
-
Storia5 out of 5 stars
- Amazon Customer
- 07/11/2018
Awesome
Narrated really well and so informative. Really enjoyed it, lots to think about
Will be listening to it again.
-
Generale4 out of 5 stars
- Sam O
- 23/12/2012
The Real Business of Branding & PR
Practical , filled with multiple examples, A branded World by Michael Levine,is a good example of using seed principles across micro and macro businesses. If you want to understand the value of Public relations and branding ,If you want to copy and implement some of these success principles then listen to this Audio Book. What stands out and is really useful are the multiple examples used and Lloyd's tone of voice in emphasizing the importance of the deliberate principles used to convert branding and PR to your business goals. I used 2 principles in an early morning meeting the next day after listening to this book and yes my client was impressed and increased our project budget!.