A Better Way to Map Brand Strategy

Letto da: Todd Mundt
Durata: 20 min
Dopo 30 giorni EUR 9,99/mese

Sintesi dell'editore

Marketers have always had to juggle two seemingly contradictory goals: making their brands distinctive and making them central in their category.
©2015 by the President and Fellows of Harvard College, All Rights Reserved (P)2015 Audible, Inc.
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